Saturday, January 23, 2010

It's NOT JUST The Money It's What They Do With It: Neuropsychology And Corporate Electioneering

Every one is acting sooooo surprised.

Lets get something straight...

The courts ruled corporations have 'personhood' hundreds of years ago in England and they STILL rule that way in the United States.

Therefore, as-is, corporations have the right to 'freedom of expression'

How you spend money IS a form of that.

Any questions?

Look... That's just the publicly visible tip of the monetary-electoral iceberg anyway... The fact that corporations use their money to influence elections.

Lets talk about HOW they'll spend the money to do that now that corporations can more freely 'contribute' to candidates and electoral campaigns.

Hint... It won't be spent on Get-Out-The-Vote phone banks for the candidates.

It will be invested in advertising.

CAREFULLY crafted political neuro-psychological advertising.

Designed with your mind in mind.

Cf. BlipVerts

Think of it however you like... in awe or abject terror.

A nation of sheep being led to the socio-cultural slaughter willingly.

The next time someone asks you why you believe something
political, or why you think Coke is better than Pepsi... consider:

The Real Deal... Neuro-Advertising:

Advertisers and Politicians Hunt for the "Buy-Button" in Your Brain (Buy! Buy! Buy! [Vote!])
Using a form of marketing known as neuromarketing, corporations and politicians are using MRIs, EEGs, and other brain-scan and medical technology to craft irresistible media messages designed to shift buying habits, political beliefs and voting patterns, as described in the World Business Academy's video "Spellcasters."

By measuring activity in different parts of the brain in response to an ad or other media message, advertisers and political consultants can create advertising campaigns that tap into the pre-conscious brain. The idea is to assess central nervous system response to certain ads, the better to skirt the viewers' rational thought.

Since the dawn of commerce, sellers have tried to figure out how to best pitch their wares, grab attention and close the deal. Sales pitches have always been designed to create a willing buyer, often by creating needs and wants and then offering up a new product to satisfy them.

Clever and unscrupulous sales pitches are nothing new. They helped create a nation of smokers until litigation revealed that tobacco companies hid known risks. The court cases led to big damage awards, new warning requirements and, finally, fewer smokers.

The use of music, images and emotion to manipulate the consumer and voter is also nothing new. But neuromarketing involves a degree of intrusiveness and manipulation that needs to be exposed and stopped. Consumers pushed back when advertisers turned to subliminal advertising - the practice of flashing an image for a tiny fraction of a second, too fast for the cognitive brain to process.

It's time to push back again. [In Full]

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